Friday, May 21, 2010

Shabby Chic Couture

Rachel Ashwell recently relaunched her business with new stores and a new line called Shabby Chic Couture. After working through a rough patch, Rachel has made a comeback with brand new amazing and inspiring designs. In her own words from her blog, Rachel sums up her new beginning and what continues to inspire her, "It is exactly one year ago [Feb.10, 2010] that the world of Rachel Ashwell Shabby Chic crumbled, for a while. You have all followed the journey and been part of our new beginnings. Our Rachel Ashwell Shabby Chic Couture stores are open in New York and Los Angeles. Simply Shabby Chic treasures continues to be sold at Target. So much inspiration to bring to projects not yet designed. I am learning more and more that it is our down time as artists that allow us to create magic when we create." Her new Couture Collection includes slipcovered furniture, collection furniture, bedding and lighting. I think everything looks absolutely beautiful, fresh and timeless! What are your thoughts her new designs? P.S. Happy Friday :) Have a fantastic weekend! 












IMAGE CREDITS: RACHEL ASHWELL

18 comments:

  1. wow, her products really are breathtaking, they are fresh, light, airy and simply sexy. that canopy bed, that stopped me. no really it did! hey julie, have a fabulous weekend in southern california. it's almost like that weather-wise here right now, yeah! :)

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  2. I've always been a huge fan and these pieces are fantastic! who wouldn't want their home filled with these beautiful things? : )

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  3. These pieces of furniture look so romantic! If I imagine myself surrounded by them, I feel like being part of a fairy tale!

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  4. I still love her~ and looks like the new line is going to be amazing!

    www.bazaarofserendipity.blogspot.com

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  5. i LOVE LOVE LOVEEE shabby chic! i wrote a blog entry on it myself. she also has a line with target at a lower price point!

    http://thegypsyswindow.blogspot.com/

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  6. Just beautiful ~ all of it! xo

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  7. Love her work - I am off to read her blog....I didn't know it existed. Thanks for the info!

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  8. Hi Jules, wow there is some amazing stuff there! I love all the old tables, they just have so much character...
    :) Flick

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  9. I used to really enjoy her tv show, years ago. There is something so lovely and tranquil about her interiors. Glad to see she's back!!

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  10. i went to visit her shop in santa monica last year and sad to know her store was closed. i saw some people inside doing some renovation, so it was a little bit promising. but now, she is back and stronger than ever! have a great day, verbena cottage.

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  11. If only she would open some stores in Australia! So glad to see her back on top, and what a testament to her strength and resilience to bounce back from adversity like she has. Lovely post, especially us poor shabby chic-deprived Aussies! K xx

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  12. Seeing that Rachel really patented the Shabby Chic style, I'm so glad she's making a comeback (not that I didn't think she would!) One truly amazing woman!

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  13. I live in a cute little cottage right now-so I love shabby chic!

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  14. Love the romantic look! Thanks for showing the five light crystal chandelier at the end of your blog. It is one of our best sellers! Because of its smaller size, it will fit into many spaces. You can find this chandelier at The Designer Insider, item #C09008.

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  15. those lamps are divine, i need to go and look for more!

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  16. Such a beautiful post the photos are extraordinary.Thank You, Sincerely Jonny

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  17. So beautiful!! No one hasn't wished to have a room like this at all. So beautiful, so wonderful. I can not say anything more. Love all ...

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